SJ Sarthak Jain

I turn messy, cross-functional work into shipped outcomes.

Masters' Union logo PGP candidate at Masters' Union (TBM26), Gurugram. 2.6 years across ad-tech product strategy and risk consulting, plus a deliberate year of independent derivatives research.

The motif of this portfolio, and of the work: tangle in, line out.

tbm26sarthak.jain@mastersunion.org LinkedIn

Where I have worked

Protiviti

Protiviti and Media.net, full-time. EY and Clix Capital, summer analyst internships.

The through-line

Four chapters, one progression: audit the system, build the product, decide under uncertainty, then sharpen the craft.

Jul 2020 - Jul 2021

Risk and internal audit

Protiviti India · Mumbai

Learned how lending businesses hold together, and where they break: due diligence, credit process, controls and compliance for a leading NBFC.

Seeing where businesses leak made me want to build the thing that does not.

Mar 2022 - Sep 2023

Product strategy and program management

Media.net · Mumbai

Moved to the building side: 0-to-1 product launches, GTM and monetization in contextual advertising.

Shipping inside a company raised a sharper question: how do you decide when the outcome is genuinely uncertain?

Oct 2023 - Nov 2024

Derivatives research

Independent · Gurugram

A deliberate year of decisions under uncertainty: weekly market theses, position sizing, stop-loss and hedging frameworks.

Then the formal craft.

2025 - present

PGP in Technology and Business Management, TBM26

Masters' Union · Gurugram

CGPA 3.41/4.00, Manoj Kohli merit scholarship. Applying the arc to growth, strategy and operations problems, and looking for the next place to ship.

Selected work

Line illustration: a web page sorting keyword lines into neat segment clusters

01 Media.net · 2022-23 · Product strategy

Contextual Segments: a 0-to-1 launch inside a $5M+ product line

Contextual advertising lives or dies on segment quality: broad enough to scale, narrow enough to stay relevant. The job was to build and ship those segments, not to analyse them from a distance.

Drove creation, rollout and performance optimisation of contextual Segments in a product line that generated $5M+ annual revenue for clients.
When a segment traded breadth against relevance, went back to page and keyword data to split, merge or re-pool: diagnose, change, measure, refine.
Built GTM and launch plans from segment and keyword data and experiments; translated analysis into product, GTM and monetization actions.
Coordinated product, operations and commercial teams on rollout milestones, blockers and KPIs.

$5M+ annual revenue for clients using the product line

Client revenue, not a personal P&L.

Line illustration: dashboard gauges above a rising stepped chart

02 Media.net · 2022-23 · Monetization

The Apps workstream: making monetization a system

A revenue line needs more than a good quarter. It needs OKRs, instrumentation and someone watching the leaks.

Managed the Apps product workstream (~$2M annual client revenue): set quarterly OKRs and coordinated cross-functional monetization.
Built dashboards tracking impressions, clicks and CTR to flag revenue leaks and growth opportunities.
Used CTR, CPC and RPM to assess segment economics, refine keyword pools and flag weak demand.
Standardized segment review and keyword validation workflows; improved execution speed and reduced manual effort.

~$2M annual client revenue in the workstream

Owned the OKRs and coordination, not the P&L.

Line illustration: a stack of loan files with one document under a magnifying glass revealing a checkmark

03 Protiviti India · 2020-21 · Risk consulting

Audit at scale: 500 files, 2,000 intermediaries

Internal audit is pattern recognition under deadline: find the exception in the five hundredth file that matters more than the first.

Supported due diligence and internal audit for a leading NBFC; mapped lending processes, tested controls, flagged business risks.
Reviewed 500+ loan files for documentation, credit process and compliance, and verified KYC/AML documentation for 2,000+ intermediaries, within an audit team.
Ran branch audits and remediation follow-ups; client interviews and walkthroughs to find operational gaps.
Selected as one of two students from a 700+ campus batch for the full-time offer.

500+ loan files · 2,000+ intermediaries

Scope worked across as part of an audit team; seniors owned review and sign-off.

Illustration: a voice speaker emitting sound waves toward an open medicine cabinet beside a draped shawl

04 Masters' Union · 2026 · Course project

The Family Health Memory: an IMC campaign for MedQuick

The Integrated Marketing Communications assignment: apply ten sessions of frameworks to one venture concept. MedQuick is a voice-AI medication companion for elderly parents, and the category shouts convenience. The strategic choice was to sell memory instead.

Chose the memory node "the family health memory" and rejected the category-default convenience positioning, with the rejected alternatives argued on slide.
Built the campaign around a hero film, "Dadi Ki Dawa": a grandmother whose medicine cabinet remembers what the family forgets.
Grounded the case in evidence: 157M Indians aged 60+ in 2024, ~51% medication adherence among adults 50+ with chronic conditions (WHO sources).
Self-assessed the plan against the course ADPLAN rubric (14/18) with per-dimension reasoning and a pretest plan, rather than claiming a perfect score.

Course project · Integrated Marketing Communications

A concept and campaign proposal, not a live product. Illustration, not product UI.

What I am looking for

Execution mandates: roles where shipping is the job, the stakeholders are many and the scoreboard is real.

Program management Strategy and operations Growth and category Founder's office

Education and credentials

Masters' Union, Gurugram PGP in Technology and Business Management, 2025-present · CGPA 3.41/4.00 · 25% Manoj Kohli merit scholarship

NMIMS, Mumbai Bachelor of Commerce (Hons.), 2017-2020 · 2.91/4.00

CFA Institute Level 1 candidate, November 2026 exam

Skills

Program Management Stakeholder Management Cross-functional Execution Revenue Analytics Dashboarding GTM & Growth Process Design

Portfolio prepared 31 Oct 2026 from Sarthak's CV and project records. Brand marks belong to their owners; case illustrations are illustrative, not product UI.